Virgin Media Spotify Ad
Banners & Audio, April 2009
Integrated Spotify campaign for Virgin Media, which generated response rates of more than 8 x the average, in its first week.
INQ Mobile
Radio INQ Spotify campaign, July 2010
Guy created a campaign to promote and drive traffic to Radio INQ, the first live show on Spotify.
Guy worked with Spotify at their UK launch in 2009, creating, implementing and helping to evaluate the first ad campaigns
to run on the service. He subsequently wrote Spotify campaigns for Ford, Virgin Media, MTV, INQ Mobile and others.
Above are some of the ‘template’ ideas Guy created, to help Spotfy attract early advertisers to the service.